Gift guides
April 10, 20265 min read
10 thoughtful gifts for people who say they want nothing
We have all heard it. 'I don't need anything.' Here is how to find something that will genuinely surprise even the hardest person to shop for.
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Stories from the studio
Gift guides, behind-the-scenes, and inspiration for every occasion.
Sustainability
March 28, 20264 min read
Why we switched to kraft packaging — and never looked back
A behind-the-scenes look at our decision to eliminate plastic from every part of our supply chain, and the small brands that helped us do it.
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Studio life
March 15, 20266 min read
A day in the GIF-TREE studio: how we assemble 200 sets a week by hand
From sourcing to sealing — follow us through a full day of gift-making and meet the team behind every box.
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Gift guides
February 22, 20267 min read
The art of giving: what makes a gift feel truly personal
It is not the price tag. It is not the brand. Here are the three things that make a gift unforgettable, backed by psychology and our customer stories.
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Seasonal
February 10, 20263 min read
Mother's Day 2026: our favourite sets for every kind of mum
Whether she loves the outdoors, the kitchen, or a long bath with a good book — we have something she will actually use.
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Sustainability
January 30, 20265 min read
Meet our artisan partners: the makers behind your gift
Every item in our sets comes from a real person with a real story. This month we introduce five of our favourite small-batch producers.
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